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Nursingwear, Mothers Direct,
My Child Magazine and the
Australian Breastfeeding Association invite
you to join our campaign and support breastfeeding mothers at home, in public and in the workplace.
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The Campaign
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Some women find breastfeeding easy. For others it is something that needs to be learnt, mastered
and practised in a supportive environment. Whatever a woman’s experience, having their workplace
and community assist them in feeling free to feed may be the difference between continuing for as
long as they would like and giving up because it’s all too hard.
Nursingwear, Mothers Direct, My Child magazine and the Australian Breastfeeding Association aim to
support three key initiatives:
- Breastfeeding Welcome Here A free sticker kit for businesses and organisations to
display their welcoming attitude to breastfeeding. The kits are awarded to businesses that have
a welcoming attitude from staff and management, a smoke-free environment and room to move a pram.
Breastfeeding Welcome Here businesses are featured on the Australian Breastfeeding Association website
www.breastfeeding.asn.au. Visit the website or
phone 03 9885 0855 for further information on obtaining a kit.
- Breastfeeding Friendly Workplace Accreditation (BFWA) Employers can show they
support a family-friendly work culture. With 44 percent of mothers returning to work within the first
12 months of their baby’s life, Breastfeeding Friendly Workplace Accreditation recognises and promotes
best practice in meeting the needs of breastfeeding mothers in paid work. Not only does this help
mothers and babies, it makes good business sense. For more information, visit the
BFWA website.
- Baby Friendly Health Initiative (BFHI) This international project aims to give every baby the best
start in life, starting with a healthcare environment where breastfeeding is the norm and mothers and
babies are supported. The BFHI Ten Steps To Successful Breastfeeding are the global standard by which
health services are assessed and accredited. Go to bfhi.org.au to
find out more.
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JOIN IN TO WIN
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The Feel Free To Feed campaign runs from World Breastfeeding Week in August 2007 to August 2008.
We want to know all about your experiences of breastfeeding at work or in public. Have you ever felt uncomfortable
feeding your baby when out and about? How have you managed to juggle breastfeeding with work? Is yours a
breastfeeding-friendly community?
Tell us your story
Over the period of the campaign, mums are asked to write in and tell their stories. The best of these will
be published in the Summer, Autumn and Winter issues of My Child magazine and on
mychildmagazine.com.au. The writers of the three published
letters from each issue will win a prize pack valued at over $450, which includes:
- Kyrawear sleep bra
- Corsierre breastfeeding top
- $150 Nursingwear voucher
- $150 Mothers Direct voucher
- Two-year My Child subscription
Breastfeeding story of the year
In World Breastfeeding Week 2008, the breastfeeding story of the year will be announced and the writer will
win this great prize, valued at over $3,600:
- Two nights’ accommodation in Sydney for two adults and a child
- Return airfares to Sydney for two adults and a child
- Makeover and photo shoot for My Child
- Photo to keep
- Dinner valued at up to $200
- Kyrawear sleep bra
- Corsierre breastfeeding top
- $500 Nursingwear voucher
- $500 Mothers Direct voucher
- Two-year My Child subscription
To enter
Write to editorial@poppetmedia.com.au or
Feel Free To Feed
PO Box 1779
Rozelle NSW 2039
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WHO ARE NURSINGWEAR'S PARTNERS?
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Mothers Direct
Specialises in products for modern breastfeeding mums, including maternity bra's and breastpumps
for return to work. Visit www.mothersdirect.com.au or
phone (Australia) 1800-032-926 for a catalogue.
My Child
A truly stylish and informative Australian parenting, health and lifestyle magazine. Beautifully designed and
written, My Child helps parents know what to expect from conception and pregnancy
through to the birth of their child and the first five years of parenting.
www.mychildmagazine.com.au.
Australian Breastfeeding Association
Championing the promotion and protection of breastfeeding, the ABA’s primary aim is to give
mother-to-mother support to breastfeeding women.
breastfeeding.asn.au
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